THE BOOK THAT DOESN'T PULL PUNCHES
Because CEOs Don’t Have Time for Niceties.
Black Is NOT a Credential reveals what most diversity “initiatives” get dead wrong and why the performative DEI era has failed to protect your business.
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Written for decision-makers, this book lays out a new framework: one that ties diversity to profit, cultural stability, and long-term growth.
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It’s not woke. It’s not watered down.
It’s the playbook real leaders have been waiting for.
WHAT YOU'LL TAKE AWAY FROM
Black Is NOT a Credential
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Why tying diversity to popularity or politics is killing your bottom line.
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How race-first strategies are draining performance and bleeding productivity.
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The real reason performative DEI fails and how to replace it with a competitive culture strategy.
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How to neutralize internal culture saboteurs: woke warriors, bullies, and blockers.
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What to measure, how to align DIVERSITY with business outcomes, and when to pull the plug.
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The language and metrics executives should use when talking about diversity to boards and investors.
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Step-by-step strategies to transform diversity into a growth engine.
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Real-world case studies of companies that turned inclusion into infrastructure.
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How to lead diversity decisions from the top, without pandering, apologizing, or stalling.
This is not a book of theories. It’s a tactical manual for executive decision-makers.
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Inside, you’ll learn:
EQUIP YOUR EXECUTIVE TEAM, PEOPLE LEADERS and CULTURE SHAPERS.
with the only diversity strategy guide built for business outcomes
Whether you’re running a leadership summit, facing internal culture chaos, or rebuilding your DEI strategy from scratch—this book delivers the clarity your team needs to lead with intelligence, not ideology.
25+ copies includes a virtual Q&A session with TaChelle
50+ copies includes an executive team alignment session
100+ copies includes an executive session + culture risj audit.
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Invite TaChelle to Deliver the Insights Your Leaders Can’t Afford to Miss.
Author readings with TaChelle Lawson aren’t softball Q&As.
They’re unfiltered executive conversations about risk, leadership, and how to make diversity a business asset, not a PR liability.
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Whether it's a corporate summit, leadership retreat, or internal team event, TaChelle delivers the hard truths behind Black Is NOT a Credential and the actionable strategies your people need to lead real change.