Introducing My New Book, Black is NOT a Credential: The Corporate Scam of DEI

Book Cover of Black is NOT a Credential: The Corporate Scam of DEI

After years of watching DEI (diversity, equity, and inclusion) programs morph into performative, resource-draining initiatives, I decided it was time to speak up. Today, I’m proud to announce the launch of my first book, Black is NOT a Credential: The Corporate Scam of DEI.

In this book, I pull back the curtain on what DEI has become in corporate America: a scam. A system where race is used as a substitute for competence and credentials, and diversity is reduced to checking boxes without yielding real business results.

Here’s why I wrote this book:

For too long, I’ve seen companies, especially leadership, buckle under public opinion and social media pressure, implementing shallow DEI programs that don’t deliver what businesses need—growth, innovation, and a soild ROI (return on investment). These initiatives do more harm than good, costing companies millions in wasted resources, destroying customer and employee trust, and damaging brand reputations.

In Black is NOT a Credential, I reveal:

• The true cost of performative DEI—from wasted resources to high turnover.

• Why DEI programs fail when companies prioritize optics over outcomes.

• The real value of diversity is when it’s leveraged strategically as a business driver.

• How to reclaim control of your company’s DEI initiatives and align them with your business goals.

  
  

What You’ll Learn About DEI

Black is NOT a Credential is for CEOs, business leaders, and executives who are tired of seeing little to no ROI from their DEI efforts. It’s for leaders who want to stop being held hostage by performative diversity measures and start implementing strategies that actually move the needle.

You’ll learn how to:

• Recognize the signs of DEI mismanagement and how to address them.

• Make DEI a strategic advantage, not a liability.

• Implement a data-driven approach that ties diversity to business outcomes.

Why It Matters

We’re at a turning point where companies can no longer afford to waste time and money on diversity initiatives that don’t deliver. The future of DEI isn’t about the number of Blacks or women—it’s about making smart, profitable business decisions that keep a company from becoming irrelevant.

Ready to discover the truth about corporate DEI and how to fix it? Take control of your DEI strategy and make diversity work for you, not the other way around. Pre-order your copy of Black is NOT a Credential today and unlock the real value diversity can bring to your business.